Study: My Understanding of Homes

Tips for Choosing a Good Realtor

Whether you plan to buy or sell a house, you’ll probably want some help from a real estate agent. But how can you tell you’ve met the right one? There will be realtors, plain real estate agents, full-time and part-time agents, and even relatives and friends in the industry. Whom should you work with?


One thing’s for sure: those days of a real estate broker putting a For Sale sign in the yard, putting the property on the Multiple Listing Service, and just waiting for a buyer to come along, are gone. For sellers, that means working with a proactive, technology-bright agent. Because buyers begin with the Internet these days, pictures should be professional and the description detailed and really catchy. Very importantly, find an agent with social media marketing smarts. This is where the action happens today, and you can’t afford not to be there.


On the other hand, if you’re looking for a buyer’s agent, consider your prospect’s track record for closing deals. Average real estate agents usually sell about four homes in a year. Let’s say you’re looking to purchase a home, and you represent 25% of the yearly income of the agent. Do you think they will actually have your best interest at heart, or would they do just about anything to close the deal?

A typical agent will usually go straight to the MLS to search for homes, but a great one will look for properties that have yet to be put on the market. They will contact some of your target area’s homeowners or even begin a direct mail campaign in that specific neighborhood.

Realtors and Real Estate Agents

Whether you’re a buyer or a seller, it’s important to know the difference between Realtors and real estate agents. First off, not all real estate agents are Realtors.

“Realtor” is a term the National Association of Realtors uses as its registered trademark. Hence, it may only be used by NAR members, who pledge to uphold the association’s code of ethics in their practice.

Interviewing Agents

Most pros recommend interviewing at least three agents before using one. Many people only talk to one, which is just risky. References are important as well, so do ask each prospect for some. They should tell you about their approach in finding you the perfect home or the perfect buyer for your property.

Lastly, take note of how the agent handles your first call. That is probably how they’re going to be for the entire transaction.

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